Iron Pear" Chen As the number of ternary enterprise

August 16, three brand strategy released in Beijing, after the hubbub of the "iron pear" Chen few speak three yuan settled. The industry believes that, at the moment intensified the food security situation, the chivalrous and tender, soft on the outside within just a few of Chen and ternary hand, will no doubt be blooming a dairy version of the wonderful "iron pear." "Iron Pear" is about a weak woman in a troubled world to adhere to their own true love, uphold national interests, match wits with the story. "Iron Pear" Chen As the number of ternary enterprise, no matter how complex the market, always stick to their own the truth, adhere to the law of dairy development, self-built milk base, and abide by the product quality, and the "integrity and morality" penetration into the enterprise development.

Three yuan with "just" level "Sunshine regulatory regime," the institutionalization of the "soft" aspects of "integrity and morality" of the corporate culture, a common prop up the powerful Sanyuan Food safety barriers. In addition, three full-chain model is effectively eliminating the security risks. As a peer with the Republic of milk prices, triple the industry's first set of "Sunshine monitoring security system." System covering the whole breeding, production, processing, logistics, storage and sale of the whole industrial chain of every aspect, not only for each position of each employee to adhere to chain link, there will be someone full-time supervision, while the internal third-party checks accepted and consciously accept the authority of the sampling and le scarpe hogan dove sono state create inspection, the key is that all samples from the sampling port to go through on-site operators, supervisors, managers and inspectors of the human safety tests. Only qualified products to enter the next part, interlocking, full transparency, so that every batch of products produced there are always under the supervision of the sun. "We have been the" conscience "as a brand ternary gene, and called for more business at the moment when the emerging food safety, adhere to corporate self-discipline, integrity as the destiny of the enterprise, which is three yuan has been advocated by the stick and The. "button Liping in an interview with reporters said.